The technology trends of 2011 and Social Media

Endorsement of products and brands and other different activities via social media are becoming very much active in the world. It’s a great revolution in the digital world.
According to a research firm, social media, cloud services and mobile devices are among the key transformative technologies that are moving into the mainstream.
However, it’s been expected that the total global IT would increase by nearly six per cent next year, by means of mobile and social technologies which have been considered as the great help to drive this.
It has also been mentioned in a research that the technologies are finally being integrated with each other, such as cloud with mobile, mobile with social networking, social networking with big data and real-time analytics. Besides that, according to a report presented by Ofcom, the UK is already giving more preference to the desktop PCs in favor of mobile devices.
Other than that, laptops are the most popular devices in Britain, where they are used to surf the internet at home, while the UK saw the uppermost development in Smartphone uptake last year.
As far as the super technology trends of 2011 are concerned, the trends of ‘Smart,’Cloud’,’Social’,’Open’ and ‘Hybrid’ are included in the topmost trends. They are driving IT research and development and the production of consumer electronic products in 2011.
"This year, the number of smart phone users in Korea reached 4 million, and the scope of smart devices was expanded from mobile phone and PC to TV, refrigerator, and automobile," said Samsung SDS in their 2011 IT Mega Trends report published on October 20.
It’s an undeniable fact that Smartphone and Mobile device technologies have been adopted by the consumers all around the world, at a higher rate. This has ultimately resulted in the development of Social networking services as well as location based marketing and social business. On the other side, through an Open Revolution, various ideas of a great number of ordinary people can be considered instead of just concentrating on the ideas of a small number of elites.
Old and New. It’s a fact that social media has been growing to a much greater extent in the past few years and thus, have left the more traditional marketing sectors behind. The combination of the old and new may well mark 2011 out as a defining moment in the record of social media.
It’s true that Social media has been a rising force in the business world for a number of years but, 2011 looks likely to be a more fundamental year.

Digital Marketing in Pakistan

Digital Marketing in Pakistan

Promotion of products and brands via internet, mobile and other interactive channels is becoming very much active in the world. It’s a great revolution in the digital world.
Pakistan is also playing quite an effective role in this successful revolution. Pakistan has been successful in creating and developing such means which has boosted the digital marketing system in Pakistan. Some specific websites include Search Engines, Social Networking Websites, Shopping Websites/e-commerce Websites, Forums, Blogs, Corporate Websites and Web Directories, etc.
It has been found out that the Web and Mobile Marketing are the most productive marketing sources in the digital media.

Web Marketing in Pakistan

Web Marketing is also known by Online Marketing which ultimately points towards: Internet Marketing, Electronic Marketing, marketing and Online Research.
With websites like, Face book and Google, digital marketing in Pakistan has been increasing effectively. Marketing of products and brands through web marketing has made marketing easier and faster in the world of digital media.
In Web Marketing, the main features of market advertising are being used so that a response can be generated by the people. In this system, the creative as well as technical phase of the internet is being tied together which include design, development, advertising as well as marketing.

Mobile Marketing in Pakistan

Mobile and SMS marketing in Pakistan has introduced a new and active platform for digital marketing in Pakistan. Mobile has the highest recall rate in the world. Following that, Pakistan is also becoming a productive mobile marketer.
Companies spread messages to the receivers through different networks and thus, launch their specific product or brand in the market.
Due to the anti-spam law by PTA, small-time businesses that are using SMS for spamming different database of numbers are diminishing and there is an upward trend of usage of SMS short codes and relevant marketing with the support of ATL and BTL mediums.
In conclusion, the digital marketing medium is on the rise and has a phenomenal potential in Pakistan.

Top Six Grasslands of China

The grasslands of China cover the total area of four hundred million square meters. They also hold forty one percent of the territory of China. These grasslands are crucial to many Chinese people, particularly to those who exist on and around them.
Ili Grassland
The Ili Grassland can be found in the crease of the Tianshan Mountains. According to the researches, this grassland is included in the largest mountain a range of Asia.It is surrounded by ridges on each of the three sides. It opens towards west to the moist currents of air.
One can observe the formation of a vertical division of grassland belts. These belts range through montane meadows, frigid meadows, montane meadow steppe, montane steppe, montane desert steppe, river valley meadows and plain desert.
East Hulun Buir Grassland
This fertile land is garlanded with numerous pearls as well as hundreds of silver chains. Both the rivers and the lakes originate from the Greater Xing’an Mountain. The mountain ranges across eastern Inner Mongolia and Heilongjiang Province. Same feature is being shared by the Rivers in Hulun Buir.
Western Sichuan Frigid Grassland
This grassland is also Bumyak Grassland. Possessing an altitude of three thousand and eight hundred to four thousand and five hundred meters, it is the largest grassland in the central Shaluli Range present in the Hengduan Mountains. The Sichuan-Tibet highway lengthens up to hundred kilometers all along the north of this grassland.
Xilin Gol
In the Mongolian language, the meaning of Xilin Gol is”river on the plateau”. This grassland is spread over more than two hundred thousand square kilometer and covers the Mongolian Plateau.
The Ujimqin Grassland stretches towards the east and north of Xilin Hot. The landscape is flat, in the midst of numerous rivers and small lakes.
Qilian Mountain Grassland
Remarkable changes took place in northwest China about five hundred and seventy million years ago. After the settlement of the sea, the Qilian Mountain Grassland arose. ”Qilian” is basically a term which the ancient nomadic Hun existing in north China used to refer to the”heavenly mountain”.


Nagqu (Nakchu)
Nagqu is the name of a river present in northern Tibet. It originates on the southern slope of the Thanglha Mountains and runs through Amdo, Biru, Nagqu, Sog and Baqen countries. The land there is found to be vast, and low hills are mixed with valleys.

Many organizations in China are taking active and preventive measures to keep these grasslands alive. According to them, grasslands shall be used sensibly and overgrazing prevented. At the places where dearth, degeneration or soil erosion occurs due to overgrazing, the users of the grasslands shall be given proper guidance towards the reduction of grazing and reshow forage grass.
There is the need of proper administration of extra control. Besides that, the local people and government at various levels should take measures to combat the pets of grassland. Other than they should take steps to protect those beneficial animals and birds that feed on pests and mice. These steps would restore vegetation and keep these grasslands alive.

Future of Online Media

Media and Online Media

The word ‘Media’ is basically the plural of the word ‘Medium’, which means a way of sending message from one place to another place. ‘Online Media’ is concerned with media in digital and online means.
‘Online Media’, which can also be mentioned as ‘New Media’, is included in the fastest growing media around the globe. Internet is considered as the quickest way of knowing anything. There are many representations of Online Media; Internet, Social Networking, Online Marketing and Business, forums, blogs, image galleries and video portals etc.
The Future of Online Media
It can be said that the future of Online Media is bright. One can observe that e-business is gaining more attraction and success in the world of business and marketing.
In today’s world when digital media is at its peak, it can be said that the progress and development of Print and Electronic media is also dependent on Online Media.
It Can also be observed that now, Online Media is not only used just for entertainment, It has become a specific need of most of the people in their daily lives.
Online access has moved from being a luxury to an essential requirement. (Nielsen).
So, concerning the future of Online Media, it’s very clear that it has a healthy future, depending highly on the positive means of work and system.

'MANZARE PAKISTAN’,a great concept by AZME ALISHAN

Pakistan is passing through a very critical situation these days, whereever we look; we find sad and tensed faces. Pakistan’s real beauty and a better side have totally gone out of the world’s vision.

It is time for a change, a time to specify the positive image of Pakistan.Azme Alishan has thought about it for sure. After a national song competition, a cleanup drive, and even school activation with Faisal Qureshi, Azme Alishan is on its way for another big project ‘Manzare Pakistan’.

‘Manzare Pakistan’ is the name of the blog, created for the people to share their tributes, experiences and good stories about Pakistan. This project will also allow people to express their creativity. Bloggers can post anything they like about Pakistan, from music video, poetry, photography to the photographs and stories from the times of their grandparents, people can post anything positive about Pakistan.

It is a great step towards bringing back the lost positive image of Pakistan around the Globe. Let us be an active part of ‘Manzare Pakistan’ and show the true and beautiful Manzar of Pakistan to the whole world.

'Manzare Pakistan',another activity of Azme Alishan

Azme Alishan (an energetic movement for the betterment of the country) has successfully arranged a national song competition, a cleanup drive, and even school activation with Faisal Qureshi. Many people have been participating with much interest and deep passion in all of the activities and this ultimately shows their love for Pakistan. Besides that, these activities are bringing up the feeling of being a true Pakistani and helping people to express their talent through a platform as well.

Now; Azme Alishan is coming up with an activity of blogging.
It’s indeed another great activity by Azme Alishan in which a blog called ‘Manzare Pakistan’ has been created. Anyone can upload his or her tributes, experiences and stories of Pakistan on the blog ‘Mazare Pakistan’.
I think it’s a great step as it will help everyone to observe the positive side of Pakistan. Through this blog, people and bloggers can share every good thing they want to share about Pakistan. They can share the stories they know, their experiences, a music piece, poetry, video or the pictures from the times of their grandparents etc.
I wish everyone would take an active part as this can make us a stronger and a more united nation.