Chemical sector plays a fundamental role in the economic development of any nation. The global business of chemical forms the structure of the modern world. It converts essential raw materials into more than 70,000 various products, for industry as well as the goods of consumers that people depend on in their daily life. The modern chemical industry can be divided into four wide categories, including basic chemicals, specialty chemicals, life sciences, and consumer products. The cause for its outstanding success is the constant scientific and technological advances and breakthroughs, which have led to the expansion of new products and procedures.
During the time of independence, chemical industry in Pakistan was almost non-existent. Some traditional sectors have been developed over the years.However; the Chemical Industry in Pakistan is still at an emerging phase.
As far as the classification of the Chemical industry development of Pakistan is concerned, it can be classified into two sectors.1) the primary sector and 2) the secondary sector. Primary sector industries are at a large-scale. They are capital intensive industries that comprise refineries, natural gas, petrochemicals, metallurgical and projects based on mineral. They also supply feed stocks to the secondary chemical industry. Secondary industries are based on feed stocks which are either derived from primary sector of industries, or other different sources of raw materials. These industries are less capital intensive and they are based on high, medium or less advanced technologies.
By tradition, exports from Pakistan are basically the goods produced with low technology, feed stocks including resources like cotton, textiles, readymade garments and leather. These include 60% of total exports. The composition and contribution in exports of average and high products based on technology, containing chemicals, petrochemicals and other manufactured products is very small. It has varied between 8-10% of total exports from Pakistan. On the other hand, Pakistan possesses a very high addiction of imports of goods which are high value-added, and are expensive. Chemicals, medicines, drugs, dyes, capital plant, equipment and machinery, jointly account for about 40% of total imports with an expected value of US$16.3 billion for the year 2007-2008. Accordingly, the trade balance has been constantly increasing and was US$20.9 billion in 2007/08.
Chemicals like pesticides, fertilizers and industrial and consumer chemicals have become very important in many economic activities. They are actively being used in the industrial, agricultural and consumer sectors of Pakistan.However, Unfortunately there are no centralized treatment facility anywhere in the country.
According to a recent Healthcare Report: Pakistan’s rank is 16 in BMI’s Asia Pacific Business Environment (BERs).When observed on international basis, the rank of Pakistan is 75 out of 83 surveyed markets. Pakistan is facing issues due to instability and other happenings but, due to its strategic importance, Pakistan's foreign allies are expected to do everything they can to ensure its stability. However, foreign drug makers are also expected to continue to take a cautious stance regarding direct investment in the country.
In 2010, the overall rate of medicine, drugs and over-the-counter medicines has been calculated up to PKR 159.2bn (US$1.79bn).It has been observed that the medicine sector could face huge losses in FY10/11.This might be the result of uncertainty in the industry.
All the way through to 2014, the value of market at consumer prices is expected to be at a compound annual growth rate (CAGR) of 7.13%. However, growth will only be 3.50% in US dollar terms, which would also proceed as prevention to foreign participation. The situation can improve over the ten-year forecast period, with CAGR rates as 8.84% and 6.98%, respectively.
Medicated drugs are expected to account at around 76- 78% for the five- and ten-year spans.
Besides, other business activities since years, different Chemicals are being imported and exported from Pakistan.
Discussing the consolidated figures for imports & exports such as chemicals, fertilizers, plastics, rubber, medicines, dyes & pigments, soaps & detergents, and the section of chemicals for the period from 2002-03 to 2008-09. Imports increased from 768 Million US $ in 2002-03 to 5,166 Million US $ in 2008-09 .On the other hand increment in exports was shown from 118 Million US $ in 2002-03 to 411 Million US $. Chemical shares in the total imports were about 15% while its share in exports was about 2.3%. The total imports of plants and equipment used for the manufacture of chemicals contributed about 23% of overall imports of Pakistan. The combined shares of the two categories like plants/equipments and chemicals were about 38% of country’s general imports and among major contributors of country’s imports. Pakistan’s trade deficit was about -- Billion US $ which has been increased to 17 Billion US $ in the year 2008-09.
According to the recent researches. For the time being, floods and political issues are expected to remain key features in Pakistan. From an economic point of view, it is expected that a decline in production and a provocation of price pressures will intensify stag factionary concerns, whereas modernization efforts will consume public funds for years to come. Besides that, the chemical industry has been involved in some crucial issues, especially after India blocked Chemical imports from Pakistan.
The Textile Processing is one of the most value-added, export-oriented as well as labor-intensive sectors of Textile Industry in Pakistan. The associated bodies with the textile processing opened three Regional/Zonal Offices in Faisalabad, Karachi, and Lahore/Gujranwala.
The total number of its associate units in the year 2009-10 was more than 450 spread all over Pakistan. The major object in the organization is to protect and promote the concerns of all persons who are dealing in the processing of textile products in Dyeing, Printing and Finishing.
For the recent development in the chemical sector of Pakistan, it must create its own capability and accomplish self-sufficiency in project design, engineering as well as the construction management required for the commercialization of technologies. There is a need to develop qualifications in the creation of medium and high technology based chemicals for export, along with the present industrial structure based on low technology resource based products. Above all, Pakistan must provide suitable inducements to entrepreneurs for the enlargement of an export-oriented chemical industry.
Monday, October 10, 2011
Tuesday, August 23, 2011
Banking and Investment sector in Pakistan
The development in the banking sector and the real economy are equally supported by each other. An emergent and vibrant banking sector is fundamental for economic growth in Pakistan. The banking sector comprises the foundation of the financial sector in Pakistan.
The government owned Institutions dominated the banking in Pakistan. It accommodated the economic needs of the government, public enterprises as well as private sectors. Public sector dominancy leads to inefficiency in the banking sector. Besides that, the economic efficiency of the banks remained short and that directed towards low savings and investment in the private sector which then resulted in small growth. These problems comprised of the intense ownership of financial assets, high taxes, and narrow range of products. Other than that, they did not diversify into consumer and mortgage financing.
In order to develop the efficiency of financial system, the Government of
Pakistan introduced the macroeconomic and financial sector restructuring program.
After the privatization of most of the chief banks, the banking sector has developed in size. Besides the banking sector has become more competitive and economically stronger. The enhancement of management brought high productivity, trace short non-performing loans (NPLs) and levels of capital adequacy well above dictatorial necessities .Despite the successful growth in recent years, the banking sector prolongs to have a great prospective for further enlargement, diversification and financial growth.
The financial sector is too bank-centered and in order to meet the future financing needs of the country, it needs to become more diversified. The increase in the financing supplies of private and public communications’ investment, mostly in the transportation and energy sectors, are expected to remain unmet until the development of new long-term financing sources outside the banking sector. According to a conservative estimation of the GOP’s Medium Term Development Framework for 2005-10, around USD 150 billion (Rs. 12.0 trillion) will be required for such investments over the time it faces.
However, The BSS assembles and develops on the presented SBP Strategic Plan for 2005-10.That plan included some 20 functional as well as management strategies. It’s been observed that many of those strategies have been implemented, while others have been integrated with the BSS.
A multi-faceted microfinance has been developed by SBP and Pakistan Microfinance Network (PFM) to triple the number of microfinance beneficiaries from 1 million to 3 million by 2010 and then to 10 million by the year 2015. In order to support this program, commercialization of the microfinance industry has been encouraged so that it becomes sustainable socially and financially.
According to a research, Banks will be required to increase their MCR to Rs. 23.0 billion by the end of 2013.Except microfinance banks (MFBs); all banks will be required to comply. The requirements of MCR for DFIs have been kept the same as was instructed. This forced banks (and DFIs) either to strengthen further by finding merger partners or exit the market, with the higher MCRs as a new spate.
The researches have also concluded that the State Bank of Pakistan has accepted the merger of Atlas Bank and Summit Bank (Arif Habib Bank Ltd). Merger, acquirement and LBOs (Leveraged Buyouts) in the banking sector in Pakistan have been found out to be more common as compared to the other sectors. The trend signifies that it is an improved and developed sector than any other. However, other sectors like textile, leather, apparel, pharmaceuticals are considered as the major industries in Pakistan.
It has been observed that despite some significant achievements, the microcredit growth target which reached out to 3 million borrowers by the end of 2010, embarked in the strategy, continued to be unattained for many reasons. As a result, SBP initiated the practice to re‐visit the policy of 2007 in the current context and build up a medium term deliberated outline for sustainable microfinance in Pakistan.
On the other hand, the industry is yet to create foremost breakthroughs to develop into a dynamic contributor within the general financial sector and to contact millions of underserved people. The existing outreach of 2 million borrowers is merely 7% of the potential market. The Microfinance Strategy of the year 2007 rest a mark to reach 3 million borrowers by the end of 2010 from 0.9 million borrowers as it was in Dec 31, 2006.
The sector accomplished an inspiring growth rate of 43% per annum in 2007 and 2008, though, the microcredit growth lowered down in 2009 and 2010. Even though the growth of credit remained lower than its target, the microbanking industry progressed in deposit mobilization and microinsurance.
As far as the deals and companies in the sector of Banking are concerned, they found out to be as:
• Debt Financing: 70%
• IPOs: 15%
• M&A: 10%
• Restructuring: 5%
M&A is most common in the banking sectors. Here’s a table of M&A activity from 2002 – 2010 that has been updated from time to time:
M&A in Pakistan seldom takes place to create value; this consolidation in the banking sector is determined by dictatorial requirements.
According to the updated commercial banking report of Pakistan, the commercial banking forecast series of BMI covers 59 countries that account for 80% of global GDP. Each report which was being researched at source shows independent assessment of BMI and 5-year forecasts to end-2014 for the commercial banking sector in the market. By the means of its expertise in the country risk and financial markets analysis, BMI has produced private models to estimate a capital of key variables on the commercial banking sector. Historic and forecast data have been provided for the sector’s overall asset and liability growth, client loans, and client deposits. Forecasts for basic ratios counting the loan-deposit ratio and the loan-asset ratio are also included, in addition to the core macro-economic forecasts. Data has been presented in both local currency and US dollar terms.
Private sector investment and consumption should be observed as the key elements of the economy. They must be supported by increasing economic intermediation and services, counting banks as well as non-bank financial institutions, stock market and the debt securities. Changes should be introduced and developed on the strengths of the financial coordination, effort on removing the flaws and gaps and concur upon the speed, contents and staging of these reforms.
The government owned Institutions dominated the banking in Pakistan. It accommodated the economic needs of the government, public enterprises as well as private sectors. Public sector dominancy leads to inefficiency in the banking sector. Besides that, the economic efficiency of the banks remained short and that directed towards low savings and investment in the private sector which then resulted in small growth. These problems comprised of the intense ownership of financial assets, high taxes, and narrow range of products. Other than that, they did not diversify into consumer and mortgage financing.
In order to develop the efficiency of financial system, the Government of
Pakistan introduced the macroeconomic and financial sector restructuring program.
After the privatization of most of the chief banks, the banking sector has developed in size. Besides the banking sector has become more competitive and economically stronger. The enhancement of management brought high productivity, trace short non-performing loans (NPLs) and levels of capital adequacy well above dictatorial necessities .Despite the successful growth in recent years, the banking sector prolongs to have a great prospective for further enlargement, diversification and financial growth.
The financial sector is too bank-centered and in order to meet the future financing needs of the country, it needs to become more diversified. The increase in the financing supplies of private and public communications’ investment, mostly in the transportation and energy sectors, are expected to remain unmet until the development of new long-term financing sources outside the banking sector. According to a conservative estimation of the GOP’s Medium Term Development Framework for 2005-10, around USD 150 billion (Rs. 12.0 trillion) will be required for such investments over the time it faces.
However, The BSS assembles and develops on the presented SBP Strategic Plan for 2005-10.That plan included some 20 functional as well as management strategies. It’s been observed that many of those strategies have been implemented, while others have been integrated with the BSS.
A multi-faceted microfinance has been developed by SBP and Pakistan Microfinance Network (PFM) to triple the number of microfinance beneficiaries from 1 million to 3 million by 2010 and then to 10 million by the year 2015. In order to support this program, commercialization of the microfinance industry has been encouraged so that it becomes sustainable socially and financially.
According to a research, Banks will be required to increase their MCR to Rs. 23.0 billion by the end of 2013.Except microfinance banks (MFBs); all banks will be required to comply. The requirements of MCR for DFIs have been kept the same as was instructed. This forced banks (and DFIs) either to strengthen further by finding merger partners or exit the market, with the higher MCRs as a new spate.
The researches have also concluded that the State Bank of Pakistan has accepted the merger of Atlas Bank and Summit Bank (Arif Habib Bank Ltd). Merger, acquirement and LBOs (Leveraged Buyouts) in the banking sector in Pakistan have been found out to be more common as compared to the other sectors. The trend signifies that it is an improved and developed sector than any other. However, other sectors like textile, leather, apparel, pharmaceuticals are considered as the major industries in Pakistan.
It has been observed that despite some significant achievements, the microcredit growth target which reached out to 3 million borrowers by the end of 2010, embarked in the strategy, continued to be unattained for many reasons. As a result, SBP initiated the practice to re‐visit the policy of 2007 in the current context and build up a medium term deliberated outline for sustainable microfinance in Pakistan.
On the other hand, the industry is yet to create foremost breakthroughs to develop into a dynamic contributor within the general financial sector and to contact millions of underserved people. The existing outreach of 2 million borrowers is merely 7% of the potential market. The Microfinance Strategy of the year 2007 rest a mark to reach 3 million borrowers by the end of 2010 from 0.9 million borrowers as it was in Dec 31, 2006.
The sector accomplished an inspiring growth rate of 43% per annum in 2007 and 2008, though, the microcredit growth lowered down in 2009 and 2010. Even though the growth of credit remained lower than its target, the microbanking industry progressed in deposit mobilization and microinsurance.
As far as the deals and companies in the sector of Banking are concerned, they found out to be as:
• Debt Financing: 70%
• IPOs: 15%
• M&A: 10%
• Restructuring: 5%
M&A is most common in the banking sectors. Here’s a table of M&A activity from 2002 – 2010 that has been updated from time to time:
M&A in Pakistan seldom takes place to create value; this consolidation in the banking sector is determined by dictatorial requirements.
According to the updated commercial banking report of Pakistan, the commercial banking forecast series of BMI covers 59 countries that account for 80% of global GDP. Each report which was being researched at source shows independent assessment of BMI and 5-year forecasts to end-2014 for the commercial banking sector in the market. By the means of its expertise in the country risk and financial markets analysis, BMI has produced private models to estimate a capital of key variables on the commercial banking sector. Historic and forecast data have been provided for the sector’s overall asset and liability growth, client loans, and client deposits. Forecasts for basic ratios counting the loan-deposit ratio and the loan-asset ratio are also included, in addition to the core macro-economic forecasts. Data has been presented in both local currency and US dollar terms.
Private sector investment and consumption should be observed as the key elements of the economy. They must be supported by increasing economic intermediation and services, counting banks as well as non-bank financial institutions, stock market and the debt securities. Changes should be introduced and developed on the strengths of the financial coordination, effort on removing the flaws and gaps and concur upon the speed, contents and staging of these reforms.
Saturday, July 2, 2011
Mobile Technology beyond our imagination
Introduction of new and advanced technologies have brought a great revolution in the digital world. The technology of mobile comes under such great technologies. The use of mobiles is no more limited to the deliverance of personal messages. The advancements in mobile technology and their uses have surprised us to a greater extent, both negatively as well as positively.
Mobile technology has played a dynamic role for education. Students can access Internet through the great technology of mobile broadband. This permit students and researchers to do research whenever and wherever they want.
Observing the way of giving out news, mobile technology now allows us to get breaking news as soon as possible. An individual can now make quick and informed decisions via real time information by mobile technology. The amazing features of Wi-Fi and GPRS have provided the facility of using Internet anywhere and anytime.
As far as the global commerce is concerned, mobile technology has allowed us to market the data we require, by using our mobile phones. Besides that, the introduction of 3G technology has developed the way of conducting business by introducing the characteristics of video calls, sharing large files and browsing the Internet. Among other developments, Promotion of products and brands via mobile is becoming very much active in the world. It’s one of the prominent developments in business in the digital world. It has been found out that the Web and Mobile Marketing are the most productive marketing sources in the digital media.
It’s been expected that the total global IT would increase by nearly six per cent this year. This is expected to happen by means of mobile and other social technologies.
It has also been mentioned in a research that the technologies are finally being integrated with each other, such as cloud with mobile, mobile with social networking, social networking with big data and real-time analytics.
Thus, with the increasing number of masses using mobile technology, projects are reaching a wider pool of prospective clients. On the other hand, mobile banking has let the bankers live an easier life as the convenience in transferring money saves a lot of time.
Mobile technology has become a great helper of people in emergencies as well. According to a research in 2009, 71% of men and 77% of women used their mobiles in their emergency situations.
However, if the proper precautions are not taken regarding the use of mobile technology, one can face a great loss personally as well as in other means. Among many others, one true example is the exposure of valuable data to unauthorized people. Care should be taken for the security of data.
The use of the developing mobile technology depends completely on an individual and the society. It’s our responsibility to make a positive use of this technology. When used negatively, it has a great power to destroy a good part of the world and when used positively, it has the greatest power to let us move ahead and get more advanced in the world of technology.
Mobile technology has played a dynamic role for education. Students can access Internet through the great technology of mobile broadband. This permit students and researchers to do research whenever and wherever they want.
Observing the way of giving out news, mobile technology now allows us to get breaking news as soon as possible. An individual can now make quick and informed decisions via real time information by mobile technology. The amazing features of Wi-Fi and GPRS have provided the facility of using Internet anywhere and anytime.
As far as the global commerce is concerned, mobile technology has allowed us to market the data we require, by using our mobile phones. Besides that, the introduction of 3G technology has developed the way of conducting business by introducing the characteristics of video calls, sharing large files and browsing the Internet. Among other developments, Promotion of products and brands via mobile is becoming very much active in the world. It’s one of the prominent developments in business in the digital world. It has been found out that the Web and Mobile Marketing are the most productive marketing sources in the digital media.
It’s been expected that the total global IT would increase by nearly six per cent this year. This is expected to happen by means of mobile and other social technologies.
It has also been mentioned in a research that the technologies are finally being integrated with each other, such as cloud with mobile, mobile with social networking, social networking with big data and real-time analytics.
Thus, with the increasing number of masses using mobile technology, projects are reaching a wider pool of prospective clients. On the other hand, mobile banking has let the bankers live an easier life as the convenience in transferring money saves a lot of time.
Mobile technology has become a great helper of people in emergencies as well. According to a research in 2009, 71% of men and 77% of women used their mobiles in their emergency situations.
However, if the proper precautions are not taken regarding the use of mobile technology, one can face a great loss personally as well as in other means. Among many others, one true example is the exposure of valuable data to unauthorized people. Care should be taken for the security of data.
The use of the developing mobile technology depends completely on an individual and the society. It’s our responsibility to make a positive use of this technology. When used negatively, it has a great power to destroy a good part of the world and when used positively, it has the greatest power to let us move ahead and get more advanced in the world of technology.
Monday, June 27, 2011
The technology trends of 2011 and Social Media
Endorsement of products and brands and other different activities via social media are becoming very much active in the world. It’s a great revolution in the digital world.
According to a research firm, social media, cloud services and mobile devices are among the key transformative technologies that are moving into the mainstream.
However, it’s been expected that the total global IT would increase by nearly six per cent next year, by means of mobile and social technologies which have been considered as the great help to drive this.
It has also been mentioned in a research that the technologies are finally being integrated with each other, such as cloud with mobile, mobile with social networking, social networking with big data and real-time analytics. Besides that, according to a report presented by Ofcom, the UK is already giving more preference to the desktop PCs in favor of mobile devices.
Other than that, laptops are the most popular devices in Britain, where they are used to surf the internet at home, while the UK saw the uppermost development in Smartphone uptake last year.
As far as the super technology trends of 2011 are concerned, the trends of ‘Smart,’Cloud’,’Social’,’Open’ and ‘Hybrid’ are included in the topmost trends. They are driving IT research and development and the production of consumer electronic products in 2011.
"This year, the number of smart phone users in Korea reached 4 million, and the scope of smart devices was expanded from mobile phone and PC to TV, refrigerator, and automobile," said Samsung SDS in their 2011 IT Mega Trends report published on October 20.
It’s an undeniable fact that Smartphone and Mobile device technologies have been adopted by the consumers all around the world, at a higher rate. This has ultimately resulted in the development of Social networking services as well as location based marketing and social business. On the other side, through an Open Revolution, various ideas of a great number of ordinary people can be considered instead of just concentrating on the ideas of a small number of elites.
Old and New. It’s a fact that social media has been growing to a much greater extent in the past few years and thus, have left the more traditional marketing sectors behind. The combination of the old and new may well mark 2011 out as a defining moment in the record of social media.
It’s true that Social media has been a rising force in the business world for a number of years but, 2011 looks likely to be a more fundamental year.
According to a research firm, social media, cloud services and mobile devices are among the key transformative technologies that are moving into the mainstream.
However, it’s been expected that the total global IT would increase by nearly six per cent next year, by means of mobile and social technologies which have been considered as the great help to drive this.
It has also been mentioned in a research that the technologies are finally being integrated with each other, such as cloud with mobile, mobile with social networking, social networking with big data and real-time analytics. Besides that, according to a report presented by Ofcom, the UK is already giving more preference to the desktop PCs in favor of mobile devices.
Other than that, laptops are the most popular devices in Britain, where they are used to surf the internet at home, while the UK saw the uppermost development in Smartphone uptake last year.
As far as the super technology trends of 2011 are concerned, the trends of ‘Smart,’Cloud’,’Social’,’Open’ and ‘Hybrid’ are included in the topmost trends. They are driving IT research and development and the production of consumer electronic products in 2011.
"This year, the number of smart phone users in Korea reached 4 million, and the scope of smart devices was expanded from mobile phone and PC to TV, refrigerator, and automobile," said Samsung SDS in their 2011 IT Mega Trends report published on October 20.
It’s an undeniable fact that Smartphone and Mobile device technologies have been adopted by the consumers all around the world, at a higher rate. This has ultimately resulted in the development of Social networking services as well as location based marketing and social business. On the other side, through an Open Revolution, various ideas of a great number of ordinary people can be considered instead of just concentrating on the ideas of a small number of elites.
Old and New. It’s a fact that social media has been growing to a much greater extent in the past few years and thus, have left the more traditional marketing sectors behind. The combination of the old and new may well mark 2011 out as a defining moment in the record of social media.
It’s true that Social media has been a rising force in the business world for a number of years but, 2011 looks likely to be a more fundamental year.
Monday, March 21, 2011
Digital Marketing in Pakistan
Digital Marketing in Pakistan
Promotion of products and brands via internet, mobile and other interactive channels is becoming very much active in the world. It’s a great revolution in the digital world.
Pakistan is also playing quite an effective role in this successful revolution. Pakistan has been successful in creating and developing such means which has boosted the digital marketing system in Pakistan. Some specific websites include Search Engines, Social Networking Websites, Shopping Websites/e-commerce Websites, Forums, Blogs, Corporate Websites and Web Directories, etc.
It has been found out that the Web and Mobile Marketing are the most productive marketing sources in the digital media.
Web Marketing in Pakistan
Web Marketing is also known by Online Marketing which ultimately points towards: Internet Marketing, Electronic Marketing, marketing and Online Research.
With websites like, Face book and Google, digital marketing in Pakistan has been increasing effectively. Marketing of products and brands through web marketing has made marketing easier and faster in the world of digital media.
In Web Marketing, the main features of market advertising are being used so that a response can be generated by the people. In this system, the creative as well as technical phase of the internet is being tied together which include design, development, advertising as well as marketing.
Mobile Marketing in Pakistan
Mobile and SMS marketing in Pakistan has introduced a new and active platform for digital marketing in Pakistan. Mobile has the highest recall rate in the world. Following that, Pakistan is also becoming a productive mobile marketer.
Companies spread messages to the receivers through different networks and thus, launch their specific product or brand in the market.
Due to the anti-spam law by PTA, small-time businesses that are using SMS for spamming different database of numbers are diminishing and there is an upward trend of usage of SMS short codes and relevant marketing with the support of ATL and BTL mediums.
In conclusion, the digital marketing medium is on the rise and has a phenomenal potential in Pakistan.
Promotion of products and brands via internet, mobile and other interactive channels is becoming very much active in the world. It’s a great revolution in the digital world.
Pakistan is also playing quite an effective role in this successful revolution. Pakistan has been successful in creating and developing such means which has boosted the digital marketing system in Pakistan. Some specific websites include Search Engines, Social Networking Websites, Shopping Websites/e-commerce Websites, Forums, Blogs, Corporate Websites and Web Directories, etc.
It has been found out that the Web and Mobile Marketing are the most productive marketing sources in the digital media.
Web Marketing in Pakistan
Web Marketing is also known by Online Marketing which ultimately points towards: Internet Marketing, Electronic Marketing, marketing and Online Research.
With websites like, Face book and Google, digital marketing in Pakistan has been increasing effectively. Marketing of products and brands through web marketing has made marketing easier and faster in the world of digital media.
In Web Marketing, the main features of market advertising are being used so that a response can be generated by the people. In this system, the creative as well as technical phase of the internet is being tied together which include design, development, advertising as well as marketing.
Mobile Marketing in Pakistan
Mobile and SMS marketing in Pakistan has introduced a new and active platform for digital marketing in Pakistan. Mobile has the highest recall rate in the world. Following that, Pakistan is also becoming a productive mobile marketer.
Companies spread messages to the receivers through different networks and thus, launch their specific product or brand in the market.
Due to the anti-spam law by PTA, small-time businesses that are using SMS for spamming different database of numbers are diminishing and there is an upward trend of usage of SMS short codes and relevant marketing with the support of ATL and BTL mediums.
In conclusion, the digital marketing medium is on the rise and has a phenomenal potential in Pakistan.
Saturday, March 19, 2011
Top Six Grasslands of China
The grasslands of China cover the total area of four hundred million square meters. They also hold forty one percent of the territory of China. These grasslands are crucial to many Chinese people, particularly to those who exist on and around them.
Ili Grassland
The Ili Grassland can be found in the crease of the Tianshan Mountains. According to the researches, this grassland is included in the largest mountain a range of Asia.It is surrounded by ridges on each of the three sides. It opens towards west to the moist currents of air.
One can observe the formation of a vertical division of grassland belts. These belts range through montane meadows, frigid meadows, montane meadow steppe, montane steppe, montane desert steppe, river valley meadows and plain desert.
East Hulun Buir Grassland
This fertile land is garlanded with numerous pearls as well as hundreds of silver chains. Both the rivers and the lakes originate from the Greater Xing’an Mountain. The mountain ranges across eastern Inner Mongolia and Heilongjiang Province. Same feature is being shared by the Rivers in Hulun Buir.
Western Sichuan Frigid Grassland
This grassland is also Bumyak Grassland. Possessing an altitude of three thousand and eight hundred to four thousand and five hundred meters, it is the largest grassland in the central Shaluli Range present in the Hengduan Mountains. The Sichuan-Tibet highway lengthens up to hundred kilometers all along the north of this grassland.
Xilin Gol
In the Mongolian language, the meaning of Xilin Gol is”river on the plateau”. This grassland is spread over more than two hundred thousand square kilometer and covers the Mongolian Plateau.
The Ujimqin Grassland stretches towards the east and north of Xilin Hot. The landscape is flat, in the midst of numerous rivers and small lakes.
Qilian Mountain Grassland
Remarkable changes took place in northwest China about five hundred and seventy million years ago. After the settlement of the sea, the Qilian Mountain Grassland arose. ”Qilian” is basically a term which the ancient nomadic Hun existing in north China used to refer to the”heavenly mountain”.
Nagqu (Nakchu)
Nagqu is the name of a river present in northern Tibet. It originates on the southern slope of the Thanglha Mountains and runs through Amdo, Biru, Nagqu, Sog and Baqen countries. The land there is found to be vast, and low hills are mixed with valleys.
Many organizations in China are taking active and preventive measures to keep these grasslands alive. According to them, grasslands shall be used sensibly and overgrazing prevented. At the places where dearth, degeneration or soil erosion occurs due to overgrazing, the users of the grasslands shall be given proper guidance towards the reduction of grazing and reshow forage grass.
There is the need of proper administration of extra control. Besides that, the local people and government at various levels should take measures to combat the pets of grassland. Other than they should take steps to protect those beneficial animals and birds that feed on pests and mice. These steps would restore vegetation and keep these grasslands alive.
Ili Grassland
The Ili Grassland can be found in the crease of the Tianshan Mountains. According to the researches, this grassland is included in the largest mountain a range of Asia.It is surrounded by ridges on each of the three sides. It opens towards west to the moist currents of air.
One can observe the formation of a vertical division of grassland belts. These belts range through montane meadows, frigid meadows, montane meadow steppe, montane steppe, montane desert steppe, river valley meadows and plain desert.
East Hulun Buir Grassland
This fertile land is garlanded with numerous pearls as well as hundreds of silver chains. Both the rivers and the lakes originate from the Greater Xing’an Mountain. The mountain ranges across eastern Inner Mongolia and Heilongjiang Province. Same feature is being shared by the Rivers in Hulun Buir.
Western Sichuan Frigid Grassland
This grassland is also Bumyak Grassland. Possessing an altitude of three thousand and eight hundred to four thousand and five hundred meters, it is the largest grassland in the central Shaluli Range present in the Hengduan Mountains. The Sichuan-Tibet highway lengthens up to hundred kilometers all along the north of this grassland.
Xilin Gol
In the Mongolian language, the meaning of Xilin Gol is”river on the plateau”. This grassland is spread over more than two hundred thousand square kilometer and covers the Mongolian Plateau.
The Ujimqin Grassland stretches towards the east and north of Xilin Hot. The landscape is flat, in the midst of numerous rivers and small lakes.
Qilian Mountain Grassland
Remarkable changes took place in northwest China about five hundred and seventy million years ago. After the settlement of the sea, the Qilian Mountain Grassland arose. ”Qilian” is basically a term which the ancient nomadic Hun existing in north China used to refer to the”heavenly mountain”.
Nagqu (Nakchu)
Nagqu is the name of a river present in northern Tibet. It originates on the southern slope of the Thanglha Mountains and runs through Amdo, Biru, Nagqu, Sog and Baqen countries. The land there is found to be vast, and low hills are mixed with valleys.
Many organizations in China are taking active and preventive measures to keep these grasslands alive. According to them, grasslands shall be used sensibly and overgrazing prevented. At the places where dearth, degeneration or soil erosion occurs due to overgrazing, the users of the grasslands shall be given proper guidance towards the reduction of grazing and reshow forage grass.
There is the need of proper administration of extra control. Besides that, the local people and government at various levels should take measures to combat the pets of grassland. Other than they should take steps to protect those beneficial animals and birds that feed on pests and mice. These steps would restore vegetation and keep these grasslands alive.
Tuesday, January 4, 2011
Future of Online Media
Media and Online Media
The word ‘Media’ is basically the plural of the word ‘Medium’, which means a way of sending message from one place to another place. ‘Online Media’ is concerned with media in digital and online means.
‘Online Media’, which can also be mentioned as ‘New Media’, is included in the fastest growing media around the globe. Internet is considered as the quickest way of knowing anything. There are many representations of Online Media; Internet, Social Networking, Online Marketing and Business, forums, blogs, image galleries and video portals etc.
The Future of Online Media
It can be said that the future of Online Media is bright. One can observe that e-business is gaining more attraction and success in the world of business and marketing.
In today’s world when digital media is at its peak, it can be said that the progress and development of Print and Electronic media is also dependent on Online Media.
It Can also be observed that now, Online Media is not only used just for entertainment, It has become a specific need of most of the people in their daily lives.
Online access has moved from being a luxury to an essential requirement. (Nielsen).
So, concerning the future of Online Media, it’s very clear that it has a healthy future, depending highly on the positive means of work and system.
The word ‘Media’ is basically the plural of the word ‘Medium’, which means a way of sending message from one place to another place. ‘Online Media’ is concerned with media in digital and online means.
‘Online Media’, which can also be mentioned as ‘New Media’, is included in the fastest growing media around the globe. Internet is considered as the quickest way of knowing anything. There are many representations of Online Media; Internet, Social Networking, Online Marketing and Business, forums, blogs, image galleries and video portals etc.
The Future of Online Media
It can be said that the future of Online Media is bright. One can observe that e-business is gaining more attraction and success in the world of business and marketing.
In today’s world when digital media is at its peak, it can be said that the progress and development of Print and Electronic media is also dependent on Online Media.
It Can also be observed that now, Online Media is not only used just for entertainment, It has become a specific need of most of the people in their daily lives.
Online access has moved from being a luxury to an essential requirement. (Nielsen).
So, concerning the future of Online Media, it’s very clear that it has a healthy future, depending highly on the positive means of work and system.
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