Wednesday, November 23, 2011
Gold Jewellery, the beat of every heart
As far as the subcontinent is concerned, the jewellery dates back to 3000-4000 BC. Excavations were processed in the towns of Ancient Indus Valley Civilization. These excavations revealed that the goldsmiths of such a primal age knew the art of making moulds for metal and terra-cotta ornaments. They made various jewels like necklaces, bangles, earrings, rings, brooches, head ornaments, bracelets, girdles etc. However, the Aryans were fond of gold ornaments, and the Yajurveda testified that gold had magical powers.
Women of the Indian sub-continent have always been observed as the biggest buyers of Gold jewelleries. From time to time and with the settlement of Pakistanis abroad, the export of Gold jewellery has also gone up considerably. Besides that, entries of Pakistani exporters in some of the developed markets has also supported and promoted the local jewelers to introduce their branded jewellery. Pakistan is among the top consumers of gold. Although its price range has become very high these days but, its demand is always high. Those who can still afford it leave no chance in buying the best of Gold jewelleries. Most of the women like to wear Gold jewelleries, depending on the nature of their work and life-style.
The styles of gold jewelleries vary to a greater extent in Pakistan. The styles which are usually displayed in different kinds of portfolios are for both casual and formal wear. Some of these styles are observed to be blended with western styles to create elegant combination of gold and stones for bridal jewelry and casual wear. According to a designer, stones and gems of various colors are embedded in yellow gold or white gold to produce jewellery. This is done in order to match clothes of different colors. These stones can be garnets, topaz, and blue sapphire. This has ultimately given a wide choice to brides for selecting color of their wedding dress and giving rise to new trends.
In Pakistan bulk of the jewellery is produced manually using the expertise of skilled workers. Many of these workers are also engaged with popular brands that create ideas regarding the designs of Gold sets and individual items.
Ar-Raheem jewelers has been able to create a popular identity in the world of Gold jewellery in Pakistan. It is the leading and an incomparable producer of branded jewellery in Pakistan. It was established in 1986 with and experience of about five decades. Because of a better understanding of customers’ taste, skills of the craftsmen as well as commitment to exclusivity, Ar-Raheem jewelers has been able to earn its reputation in just few years.
After getting the significant response from Pakistan, they have increased their business in a successful way. They have customers on both national as well as international level. Ar-Raheem jewelers have always received a good and a satisfactory response from the customers. According to Syed Amir Ali, to get the best result one should understand the personality and taste of the customer.
According to a customer of Ar-Raheem jewelers, besides silver jewellery, the designers of Ar-Raheem jewelers understand that gold jewellery sets of wedding are the most significant identity of jewelleries a customer can ever own. Thus their sets are full of creativity and sophistication.
Jewelers have a very strong belief that the gold jewellery export from Pakistan can be increased in various ways. They believe that the gold and other jewellery sector keeps the potential to earn even higher export. It all depends on the financial situation and policy of the Government.
The Bureau is following a multilane policy. This includes suggestions and recommendations to the government to make essential changes in the policies of the Government. The Bureau is persuading cluster development philosophy in an active manner .Besides that, efforts are being made to make sure that a greater contribution of local jewellery manufacturers in international jeweler exhibitions.
If marriage is a dream, jewellery adds existence and reality to this fantasy. Precious stones, gems and set in gold, add a shine to the bride's personality. No wedding ceremony in Pakistan is complete without gold jewelleries. It has become a traditional for a typical bride to wear at least one set of gold. Gold jewellery in any fashion is always a source of magnetism for Pakistani women combining idealism and style.
Gold jewellery is all about feelings and desire, which captures the sensuality as well as essence of the woman. Sense of movement and flow in design and craftsmanship is in these days. With jeweler outlets displaying the most modern and stunning wedding sets, gold jewellery is capturing everyone’s heart with full beat. One can also observe the presence of sets in stylish and striking boxes, making the designer gold jewellery as the perfect gift.